Installment to Engagement: Popular Mobile Application Trends Among Users

Mobile application developers are always on the lookout for ways to drive user growth and the adoption of their products and solutions. Of the number of potential strategies, the most effective ones recently have centered around the seamless integration of the app into the user’s routine and daily life. Just a few examples:

Snapchat, Facebook, Twitter, Reddit, Youtube, Uber, and Instagram- Communication, messaging, information, news, social interaction, transportation, and photographs.

As can clearly be seen, each application does not have any revolutionary value proposition, but they all excel in necessitating use by fitting themselves in each person’s daily life in some capacity. This reflects the current trend: A move from simple installation to interaction. Shifting the focus from installment to engagement is one of the keys to a successful app, and one of the new ways of doing this is personalization through the use of geolocation functionality.

Do you ever feel like you are missing out on the next best thing? Whether you admit to it or not, it happens so often that there is now a term for it used commonly among millennials: FOMO (Fear Of Missing Out).  What if you could use your phone to never feel this way again?

How? beQ.

What is beQ

beQ is a Berlin-based company providing the perfect, simple solution for our modern world. Their unique indoor mapping technology places the power of geolocation at your fingertips. Meet people around you, attend the hottest events, network, or even just find someone to share a coffee with while discussing a shared interest. beQ is creating a new culture of encounters, helping people to reconnect with one another in genuine, authentic ways. You do not want to be the one left out.


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About The Author:

Kiran Malik is Moonwhale's latest addition to the team.

Kiran first entered the blockchain space in 2016. He realized the potential of the industry and it quickly became his focus both academically and professionally. While finishing up at the Richard Ivey School of Business, he held positions at MLG Blockchain Consulting where he analyzed ICOs and conducting research. Kiran was also a member of Ivey Fintech Consulting working with cryptocurrency-related companies. Lastly, he was with Toronto-based venture capital firm, Gilga Capital, providing financing for blockchain projects. Kiran has earned his CBP (certified bitcoin professional) designation from the C4 cryptocurrency consortium and is an avid trader.

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