Exponential Data Growth with data volumes exploding.

With inputs from social media providers and company data sources building a digital twin-like view of the customer and their preferences and all this data needs to be stored somewhere. The Internet of Things (IoT), 5G, Big Data, AI and Cloud have driven data collection to new levels, all impacting business simultaneously, technologies and services in the emerging serverless ecosystem.

Serverless architectures refer to services and applications that significantly depend on third-party services. Essentially, instead of owning, maintaining and running your own infrastructure (hard-and software), everything is provided via online networks, the cloud so to say, enabling a great reduction of complexity, CAPEX and OPEX of value chains of businesses.

Often, serverless technologies are broken down into two categories, Backend-as-a-service (BaaS) and Functions-as-a-service (FaaS). FaaS provides a computational muscle to carry out a function designed by the user. FaaS is increasingly used for real-time data processing. It can also be referred to as Infrastructure-as-a-service (IaaS). BaaS has its roots in Mobile BaaS (MBaaS), a set of technologies, such as Facebook’s Parse, that provided backend support for mobile apps. BaaS offers a completely online service eg. Google’s Firebase, fully managed and hosted database.

Why move to a cloud-based architecture?

  1. Disaster recovery – you can have many data clusters all over the world like the USA, the UK, Japan, Australia and if there’s a hurricane somewhere, a flood or a wildfire, you can clone your data from the survived data stores. Distributed networks, WEB3.0 is the next evolution of secure decentralized data storage.
  2. Availability – emerging from the above, web apps and data is always accessible and available, up to 99.99% of the time.
  3. Scalability – let’s imagine we have a big server room, so when the number of our app users, data and requests grow, we can put new CPUs and RAM sticks there but eventually, there won’t be space to put more. Fortunately, with the cloud architecture, it’s no longer a problem because you can rent more resources located anywhere in the world.
  4. Low costs – today, the cloud provider is relatively affordable. Not much upfront CAPAX is needed to set up a decent database, apps and run services via online access.
  5. Simplicity – the cloud offers out-of-the-box services like which require very little technical knowledge to operate.
  6. Automatic updates – don't worry, cloud-based service providers usually have the latest upgrades on hardware and updates on software at their disposal. The competitive landscape forces them to stay up to date with the newest technologies.
  7. Working from anywhere – since everything is online eg Google sheets, as long as you have internet access you can use the resources wherever you at.
  8. Increased collaboration – sharing data and tasks is also much easier online eg Google doc via simple permission access.
  9. Security – even if your laptop, tablet or smartphone is broken, all your work can be backup on DropBox, Google Drive or iCloud.

Consumerization is another key market force that is having a tremendous impact on how companies utilize IT. Consumers are becoming used to Uber, Netflix and Spotify with convenient, always accessible, rich user interfaces and easy-to-use services, often with low cost due to shifting monetization strategies by consumer apps. The cloud has fundamentally changed enterprise expectations around IT. Businesses now seek an experience that allows the ability to act with speed, and dynamically compose resources based on business demands. 

Worldwide Public Cloud Service Revenue Forecast (Billions of U.S. Dollars)

Worldwide Public Cloud Service Revenue Forecast (Billions of U.S. Dollars)

The most significant challenge for IT is that vendors and providers are increasingly being tasked with enabling customers to bring the cloud experience to their data center while minimizing or eliminating an up-front capital outlay.

Preparing data can consume 80% of an analyst’s time, leaving just 20% for unlocking insights with analytics. 60% of Enterprises will use flexible, lower-cost IT consumption models by 2023.

Given the increasingly competitive business climate, with consistent disruption by new entrants and new technologies, the pressures on IT functions have increased exponentially in the last few years. A result is the need to reduce the deployment timelines for IT projects and improve time to value for any investment. That means, IT departments need to consume infrastructure rather than procure; manage rather than administer; and finally, control rather than support the IT provisioning for their business.

Here, Project: #Latitude42 has a great solution available. A new venture which is being born out of the company WAV Inc., one of the largest distributor of technology that connects customers to the internet, from LTE and wireless broadband to networking and Wi-Fi. The new Hardware-as-a-Service (Haas) model offers server and cloud providers, commercial and public institutions new option to rent, otherwise capital-intensive, hardware to enable broader connectivity across dispersed areas such as industrial or commercial complexes, municipals, and villages.

Latitude42 Haas Model

A Wireless Internet Service Provider with an innovative Hardware-as-a-Service Business Model

The ever-growing sharing economy, on-demand, pay-per-use, and mobile offerings, exploited various other examples for 'Everything-as-a service':

Software-as-a-service (SaaS)

Infrastructure-as-a-service (IaaS)

Platform-as-a-service (PaaS)

Storage-as-a-service (SaaS)

Desktop-as-a-service (DaaS)

Healthcare-as-a-service (Haas)

Marketplace-as-a-service (MaaS)

Printing-as-a-service (PaaS)

Manpower-as-a-service (MaaS)

Business-Intelligence-as-a-service (BIaaS)

Smart-Contract-as-a-Service (SCaaS) 

Retail-as-a-service (RaaS)

AI-as-a-service (AIaaS)

Database-as-a-service (DBaaS)

Identity(access management)-as-a-service (IDaaS) 

Integration-on-Premise-as-a-service (iPaaS)

API-Management-as-a-service (APIMaaS)

Pizza-as-a-service (PaaS:) to visualize the application of cloud vs on-premises

Pizza as a service

Education-as-a-service (SaaS) another real-world example

Education-as-a-service (SaaS) another real-world example
Sources: Mckinsey, Brainhub, Forbes, Gartner, Deloitte, Futurum, IDC, Moonwhale Digital Ventures

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About The Author:

Danny Christ is the CEO & Co-Founder of Moonwhale Blockchain Ventures Inc.

Based in Kuala Lumpur, Danny has over 20 years of IT, Operations and Supply Chain experience across Germany (home), US, Singapore, Indonesia, Thailand, Malaysia, Vietnam, and the Philippines. He managed IT projects (ERP, CRM, POS, BI) and regional expansion (franchise, M&A) for various SMEs in the Consumer Industry. His career rose to Vice President of a 3500 employees organization.

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